About us

Established in 2001, F&F is an International Fashion Brand, designed and developed with our customer in mind. Exclusive to Tesco, and sold through our retail and online formats through the UK and Europe. The smart, stylish and affordable brand includes tailoring, knitwear, occasionwear, footwear, accessories and essentials.

Each F&F collection is created by our UK team of specialists who use fashion looks and global trends for inspiration to develop the stylish collection. Our collection offers the highest standards of quality at the best possible prices. Achieved through our combined buying power across the UK and Central Europe, and excellent supplier relationships developed over many years.

No longer an emerging brand F&F is established and ready to take our place on the high street. By opening our first standalone store in Prague in Autumn 2010, where F&F is the market leader, we now have an established presence on the high street. A format we’re looking to expand to other key sites across Europe.

F&F is truly international, and our commercial teams based in our offices in Hertfordshire in the UK, are responsible for producing our fantastic ranges across the UK, Turkey, Hungary, Poland, Slovakia and the Czech Republic.